Escape the 925 with AI

Leave the
nine-to-five.
Do it with AI.

The biggest shift in how we work in 100 years is already underway. The question is whether you're ahead of the wave, or under it.

Monthly implementation programme
Built for employed professionals
No hype. No hustle-culture nonsense.

The best time to learn AI was a year ago.
The second best time is today.

One year of AI fluency today equals ten years of compounding leverage. Compound interest only works for the people who started.

Tools that used to need a team, a budget, and a degree now take an afternoon and a free account. The barrier to building has collapsed.

If you started using AI seriously twelve months ago, you are already an outlier. If you start today, you are still inside the window where small, consistent effort compounds into real advantage. In another twelve months that window will be different - narrower at the front, wider at the back, and full of people who left it too late.

The people who learn AI now are not "early". They are still in time. Those are not the same thing, and the difference is everything.

You don't need a desk.
You just need to decide.

"Remote work" is what an employer gives you. Untethered income is what you build for yourself.

Most remote jobs are still tethered to one organisation, one calendar, one performance review. You can sit on a beach with the laptop, but the boss is still on Teams and the holiday request still goes through HR.

The actual prize is different. It is an income that follows you. A coffee shop in Lisbon. A van in the Highlands. A kitchen table in Stoke. The same revenue surface, regardless of postcode. That stops being a fantasy the moment your work product is something only you produce, sold through systems only you run.

AI didn't invent the dream of working from anywhere. It removed the last excuses for not building toward it.

Laptop on a Lisbon balcony with a yellow tram visible on the street below

The restructure is already happening.
Most people won't know until it's too late.

The ones who get out first get to choose their next move. The ones who wait have it chosen for them.

What's happening now

Quiet restructures Companies are reorganising around AI. Headcount that grew for twenty years is shrinking in twenty months.
Hiring freezes The boardroom decisions show up in your team six months later as a freeze, a merger, or a quiet exit package.
The window is still open If you are 35, in your industry a decade, and have a mortgage - the next three years decide which side of the curve you end up on.

What happens next

The early movers choose They built a second income surface before the restructure arrived. They get to decide whether to stay.
The waiters get chosen No second income. No plan. The decision gets made for them, by someone else, in a boardroom they'll never see.
There is no neutral There is no version of the next decade where work stays the way it is. Inaction is a decision too.

All you need now is
a web connection.

Office. Boss. Commute. Suit. Server room. Bin them.

Twenty years ago, starting something on the side meant capital. Premises. Equipment. A small army of professional services to handle the bits you couldn't. The cost of starting was a barrier, and the barrier was the point - it filtered out everyone who wasn't serious.

The barrier has dropped to roughly zero. The entire operating stack of a real business now lives in a browser tab. Funnels, payments, scheduling, accounting, customer support, marketing, contracts, the work itself. The professionals you used to need are now an interface and a monthly fee.

The two remaining inputs are time and intent. Both are yours to allocate, and both are wasted if you wait.

£0
Capital required to start a real business stack today
1
Web connection between you and a global audience
Number of operators already proving the model works

Agents do work.
They don't just answer questions.

The first wave of AI gave us assistants. The second wave is giving us agents - software that takes a goal and executes the work, not just the answer.

Most people will use agents like a clever toy. A small minority will use them like a workforce. The gap between those two groups will be measured in income, in time, and in choice.
An assistant… An agent…
Tells you what to write Writes it, sends it, follows up, reports back
Suggests a workflow Runs the workflow at 3am while you sleep
Answers your questions Completes the task end-to-end
Needs you in the loop Tells you when it needs you

One person plus the right agents now produces the throughput of what used to be a small team. Knowing how to direct agents is the new "knowing how to manage staff" - except agents don't take holidays, don't need feedback in the right tone, and don't ask for a payrise in the spring.

The expert bookends.
AI does the heavy lifting in the middle.

The 10-80-10 principle is how to use AI without being replaced by it. It's a division of labour between you and the system. Most people try to do all 100% themselves and treat AI as a clever toy. The people who escape understand the split, and they get the leverage everyone else is still chasing.

10%

The expert sets the direction

You frame the problem. You give the context, the examples, the constraints, the standards. AI without a clear input is generic noise; AI with the right brief becomes leverage. This 10% is judgement, not effort - and it cannot be skipped.

80%

AI does the heavy lifting

Drafting, generating, analysing, summarising, executing at speed and scale. What used to take a team and a week now takes a prompt and ten minutes. This is where the multiplier lives. The catch: AI cannot do this part for you unless you've done the 10% above well.

10%

The expert checks and discerns

You review, refine, decide what's good enough to ship. AI confidence is not the same as quality. You see what the AI cannot see - your customer, your context, your taste. This last 10% is what stops AI output from sounding like AI.

The expert who does the 10/10 bookends well ships the output of an entire team and never gets replaced by the system in the middle. The expert who tries to do all 100% themselves never escapes the nine-to-five. The expert who skips the bookends and dumps everything on AI ships rubbish.

Escape the 925 with AI teaches you the 10/10. AI takes care of the 80%.

You already know something has to change.

These are the things people say when they find us. If any of them land, you're in the right place.

The 9-to-5 is still running

You haven't quit. You're not about to quit. But you're building the thing that means one day you can choose whether to stay.

You're curious about AI but overwhelmed

Every week there's a new tool, a new model, a new thing you're supposed to know. You want a clear path, not more noise.

Location independence is the goal

Not necessarily Bali. Maybe just the ability to spend a month in Portugal without asking permission. That's the version of freedom you're working toward.

You're worried about being left behind

Not paranoid. Realistic. You've watched industries change before and you know the people who moved early were fine. The ones who waited weren't.

You want income that isn't tied to a salary

A salary is a single point of failure. You want a second revenue surface - something you own, something that scales, something that doesn't disappear if the company restructures.

You've tried before and it didn't stick

A course. A side project. A plan. Life got in the way. This time you want a structured monthly programme with accountability, not another thing to add to the pile.

A monthly coaching &
implementation programme.

Escape the 925 with AI is structured around three things. Each one is designed to move you from knowing to doing - and from doing to earning.

01

Find your AI business model

Not every model suits every person. We start with a structured assessment that matches your skills, time, and risk tolerance to the AI business models most likely to work for you specifically.

02

Build with AI, month by month

Each month focuses on a specific output: a product, a system, a revenue stream. No abstract theory. The deliverable is the lesson. You leave each month with something real.

03

Accountability that actually works

A small cohort, a monthly live session, and a direct line to someone who has done this. Not a Discord server with 4,000 strangers. A group small enough that you can't hide in it.

Find your AI business model

Free. Takes 4 minutes. No email required to see your result.

The decision

This year, you either started building
or you didn't.

The assessment takes four minutes. It tells you which AI business model fits your skills, your time, and your situation. No email required to see your result.

No sign-up required to see your result. No spam. No sales call.